How Return Path Helped CIG Realize a Seven-Digit Revenue Boost
Capital Insurance Group saw great potential in email. The company had already strengthened customer relationships through its loyalty program and identified an opportunity to leverage email...
View ArticleSuccess: European Society for Medical Oncology Reestablishes Email...
Here at Return Path, we love to share our customers’ success stories and this one is no exception! ESMO is the European Society for Medical Oncology. They provide a professional network for its members...
View ArticleMyVoucherCodes Strengthens Email Program; Sees Major Uplift in Engagement,...
I’m delighted to share our latest customer success story for MyVoucherCodes. MarkcoMedia operates MyVoucherCodes (MVC), one of the UK’s best known daily deals email programs, with over 6 million...
View ArticleReturn Path Customer easyJet Wins Direct Marketing Association Accolade
Last month, The Direct Marketing Association (DMA) held its award ceremony to celebrate ‘The Real Difference’ that marketers made in 2013. The awards recognise and celebrate the best and brightest...
View ArticleCase Study: La Redoute Achieves Near-Perfect Inbox Placement with New Email...
A multi-specialist in ready-to-wear apparel and home decor, La Redoute is the second largest seller of women’s clothing and the third largest seller of home ware in France. Laredoute.fr is the...
View ArticleLess is More: OptionsANIMAL Expands Reach and Revenue by Reducing File
Email acquisition program boosts customer engagement with Inbox Insight, new segmentation strategy In 2013 online trading education platform OptionsANIMAL noticed a significant change in their inbox...
View ArticleMoving to a New ESP Doesn’t Have to Be So Hard (Just Ask Tommy Bahama)
Building an ESP relationship that meets evolving business needs can be a challenge. Some email marketers wait too long to switch, sometimes long after their priorities have shifted. They don’t need to....
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Red Letter Days Increases Email Revenue 10%, Leapfrogs Competitors with...
Set up in 1989, Red Letter Days pioneered the concept of giving memorable experiences as gifts. Since then, Red Letter Days has flourished, offering hundreds of experiences across the UK with something...
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The Tale of the SPF Recovery!
At Return Path, we have the opportunity to work with some very sophisticated email marketers and I’m very lucky to be working with one in particular. This marketer sends from several domains because...
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One Online Newsletter’s Path to Enlightenment
Return Path recently welcomed an online health and wellness news source on board as a client. Through our domain-based email performance tools, we were able to see that only about 70% of their daily...
View ArticleMeet Some Real-Life Email Heroes!
Pop culture is awash in super heroes these days. Heroes of every description are featured in blockbuster movies, TV shows, comic books, children’s toys, and more. And these super heroes boast every...
View ArticlePeering into the Black Hole: What Happens After You Hit Send?
After sending your email campaign, one might think that they can sit back, relax, and wait for the results. But as global direct marketing giant Identity Direct recently learned, the job isn't over...
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Return Path Helps Top Swedish Online Marketplace Cut Phishing Emails by 99%
According to PricewaterhouseCoopers (PwC), retail companies today are more likely to report cybercrime incidents than businesses from any industry other than financial services. Blocket AB, Sweden's...
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Gilt-y as Charged: Gilt City Wins Marketer Quarterly Email Marketing Awards
Big congratulations to Gilt City on winning the 2015 Marketing Quarterly’s Email Marketing Award for Best Daily Deal Email! The Marketing Quarterly is a digital publication that shares news, updates,...
View ArticleEmail Heroes Unmasked! [New eBook]
When it comes to stories about the struggle between good and evil through fantastical special effects and classic storytelling, most people imagine their favorite superheroes on the big screen. But at...
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Auto Trader UK Wins DMA Silver
We were delighted to hear that Auto Trader UK, who recently became a new Return Path client, came up trumps at last week’s DMA awards, with silver in the Automotive category (see...
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Let’s Get Creative: Getting the Most Out of Inbox Monitor Alerts Part 2
You already know how the alerts feature in Inbox Monitor can help keep track of your email campaigns’ performance and stay on top of potential deliverability issues. Why not take alerts to the next...
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Congratulations to AllRecipes on Winning Return Path’s First Ever Client...
We would like to congratulate AllRecipes on winning our first ever Client Spotlight Award. Our Client Spotlight team created the award to recognize the above and beyond customer advocacy work of Return...
View ArticleEmail Hero Awards Launch for Return Path Customers
Are you a Return Path customer who has recently deployed a campaign that made you feel like an email hero? Well, we’d love to see it…and possibly give you an award! Return Path is excited to announce...
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Shortlist for DMA Awards Announced with Return Path Clients in the Best Use...
The Direct Marketing Association has just announced the shortlists for its 2018 DMA Awards, and we’re delighted that three of the five finalists in the Best Use of Email Category are Return Path...
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