And Our Email Hero Awards Go To….
Back in October, we announced our very first Email Hero Awards program exclusively for Return Path customers to highlight the best of the best in email marketing. Fast forward four months and with over...
View ArticleList Hygiene Webinar: Q&A
Our recent Ask the Experts webinar on list hygiene attracted a lot of great questions! Unfortunately, we didn’t have enough time to answer them all, so let’s dig into the some of them right now: If...
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OpticsPlanet Wins Email Hero Award for Best Offer Email
Winning the Email Hero Award for Best Offer Email, this week we’re featuring OpticsPlanet! Most marketing swag ends up taking space in a corner, or, worse, ends up in a landfill. OpticsPlanet’s...
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SPCA International Wins Email Hero Award for Most Innovative
Winning the Email Hero Award for Most Innovative, this week we’re featuring SPCA International! Who says 13 is an unlucky number? The SPCA International’s Operation Baghdad Pup campaign shows us that...
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Morning Brew Wins Email Hero Award for Best Newsletter
Winning the Email Hero Award for Best Newsletter, this week we’re featuring Morning Brew! To understand what went into this award-winning campaign, we interviewed Tyler Denk, Product & Growth Lead...
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AARP Wins Email Hero MVP Award for Best Themed Email
Winning the Email Hero Award for Best Themed Email, this week we’re featuring AARP! To understand what went into this award-winning campaign, we interviewed Gareth Evans, Email Marketing Manager at...
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Mercedes-Benz USA Wins Email Hero Award for Best Email Series
Winning the Email Hero Award for Best Email Series, this week we’re featuring Mercedes-Benz USA! To understand what went into this award-winning campaign, we interviewed Victoria O’Neill, Senior...
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Frontier Airlines Wins Email Hero Award for Best Subject Line
Winning the Email Hero Award for Best Subject Line, this week we’re featuring Frontier Airlines! The subject line can make or break an email campaign. No matter how great the offer inside the email may...
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Tarte Wins Email Hero Award for Best Triggered Email
Winning the Email Hero Award for Best Triggered Email, this week we’re featuring Tarte! Triggered emails are a great way to reach out to subscribers with a small reminder when they are still in the...
View ArticleHow Rejoining Certification Increased SPCAI’s Revenue by 98 Percent YoY
Sometimes one email can make a huge impact. That was the case for SPCA International who needed to engage email subscribers in the effort to rescue 13 dogs and cats from the Middle East for deployed US...
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CampSaver Wins Email Hero Award for Best Winback Campaign
Winning the Email Hero Award for Best Winback Campaign, this week we’re featuring CampSaver! Winback campaigns are a perfect opportunity to remind inactive subscribers the benefits of an email program...
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PODS Wins Email Hero MVP Award for Most Improved Email Program
Winning the Email Hero Award for Most Improved Email Program, this week we’re featuring PODS! With our only perfect score, they also took home our MVP Email Hero Award. While most email marketers...
View ArticleWhat Does it Take to Create a Successful Email Campaign? [New eBook]
Email marketers have it hard. Not only do they have to spend hours creating an engaging email campaign with subject lines that stand out and compelling copy, they also need to build and maintain a...
View ArticleCertification + Creative Subject Lines = Increased Conversions [New Case Study]
Subject lines carry a lot of pressure. They have the power to single-handedly determine if a subscriber opens an email, deletes it, or possibly even marks it as spam. However, taking a step back,...
View ArticleIndividual Restaurants shortlisted for Techies Innovative Project of the Year...
The success of our customers’ email marketing campaigns is at the heart of everything we do at Return Path, so it’s always a great pleasure to see these projects acknowledged and celebrated by the...
View ArticleHow Morning Brew Reaches Over A Million Subscribers Daily with Certification
Morning Brew has over one million subscribers, all of whom rely on a daily email reaching their inbox to educate them on the latest news in business and technology. Initially, as a small startup of...
View ArticleIndividual Restaurants and Return Path take home a Techies award!
We’re delighted to announce Return Path’s work with the wonderful team at Individual Restaurants was recognized last night by winning the award for Innovative Project of the Year at the Techies 2019....
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Who Does Email Really Well . . . in Australia?
A while back I blogged about the UK email marketing landscape, using the DMA’s Consumer Email Tracker report to consider “who does email really well?” through the eyes of consumers. More recently I...
View ArticleEmail Hero Awards Are Back!
Are you a heavy user of the Return Path Platform who has recently deployed a campaign that made you feel like an email hero? Well, we’d love to see it…and hopefully give you an award! Validity is...
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How Do Nonprofits Use Email Effectively?
In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes. SPCA...
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